Category Archives: Branding

Fix­ing Wool

July 14th, 2010
New Zea­l­and wool is in lux­ury yachts, private planes, the White House, Air Force One and, para­dox­ic­ally, the doldrums. Brian R Richards is work­ing to reverse farm­ing fortunes. Brian Richards may have a long ped­i­gree in the brand­ing busi­ness but his New­mar­ket offices exude a clean, white, con­tem­por­ary feel. Here, the hos­pit­al­ity is gen­er­ous, green tea flows like [...]
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Birds will Fly

July 8th, 2010
Mis­sion Hall’s quirky work for Two Birds fea­tures mem­or­able visual cues. From ProDesign 107 with addi­tional images. Two Birds take lit­er­al­ism to new heights, if you’ll par­don us one pun in what could be, if we allowed it, a smör­gås­bord of word games based on the iden­tity of this line pro­duc­tion company.
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Talk­ing Shop

March 26th, 2010
A new depart­ment store receives a period-influenced iden­tity from Bro­gen Aver­ill. From ProDesign 105 with addi­tional images. Auckland’s latest des­tin­a­tion shop­ping exper­i­ence harks back to the golden age of shop­ping, when things were a bit more soph­ist­ic­ated than a trip down to the mall. Straight­for­wardly named, The Depart­ment Store is posi­tioned at the higher end of the mar­ket, [...]
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