Graphic Design: Italian Posters

Gal­lery – the graphic iden­tity of Cosmit

Graphic design­ers, and fans of the Salone Internazionale del Mobile, might be inter­ested in this gal­lery of posters that charts the visual his­tory of the annual fur­niture show­case. What’s inter­est­ing is the vari­ance in styles from dec­ade to dec­ade, and of course from designer to designer. It looks a bit like the wheels fell off towards the end of the 80s – or per­haps the money just dried up.

1961

For the record, the iden­tity was designed in 1961 by Cam­illo Pizzi­goni; from 1962 to 1965 by Stu­dio Becheroni-Marotta;from 1966 to 1985 by Alberto Longhi; from 1986 to 1993 by Pier­luigi Cerri; from 1994 to 2003 by Massimo Vignelli/Vignelli Asso­ci­ates (Com­passo d’Oro Award 1998 for the graphic iden­tity); and, from 2003 to the present by Stu­dio Cerri & Associati/Pierluigi Cerri, Aless­andro Colombo [9th Inter­na­tional Fair Poster Com­pet­i­tion, Plov­div (Bul­garia), first prize for Euroluce 2005 poster, given by UFI/Global Asso­ci­ation of the Exhib­i­tion Industry].

1962

1963

1964

1965

1966

1967

1968

1969

1970

1971

1972

1973

1974

1975

1976

1977

1978

1979

1980

1981

1982

1983

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1985

1986

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1989

1991

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