Comments on: In Pursuit of the Uberlogo http://prodesign.co.nz/in-pursuit-of-the-uberlogo/2010/02/23/ The home of New Zealand's commercial design industries Fri, 15 Apr 2011 11:49:39 +0000 hourly 1 By: Pixel ace | Auckland’s logo competition dilemna http://prodesign.co.nz/in-pursuit-of-the-uberlogo/2010/02/23/comment-page-1/#comment-2158 Pixel ace | Auckland’s logo competition dilemna Wed, 09 Jun 2010 22:15:33 +0000 http://prodesign.co.nz/?p=1273#comment-2158 [...] ProDesign ‘In Pursuit of the Uberlogo’ [...] […] ProDesign ‘In Pursuit of the Uberlogo’ […]

]]> By: Pixel ace | Auckland’s design contest dilemna http://prodesign.co.nz/in-pursuit-of-the-uberlogo/2010/02/23/comment-page-1/#comment-1233 Pixel ace | Auckland’s design contest dilemna Thu, 25 Feb 2010 00:57:59 +0000 http://prodesign.co.nz/?p=1273#comment-1233 [...] Creative Review ‘Oh, London’ [...] […] Creative Review ‘Oh, London’ […]

]]> By: Auckland Council Logo Submission « MARK LEGGETT http://prodesign.co.nz/in-pursuit-of-the-uberlogo/2010/02/23/comment-page-1/#comment-1218 Auckland Council Logo Submission « MARK LEGGETT Tue, 23 Feb 2010 07:10:34 +0000 http://prodesign.co.nz/?p=1273#comment-1218 [...] Gilks made a wittier logo, and sent it along with mine into Prodesign, seen here. We have [...] […] Gilks made a wittier logo, and sent it along with mine into Prodesign, seen here. We have […]

]]> By: Alex http://prodesign.co.nz/in-pursuit-of-the-uberlogo/2010/02/23/comment-page-1/#comment-1216 Alex Tue, 23 Feb 2010 04:31:21 +0000 http://prodesign.co.nz/?p=1273#comment-1216 Interesting stuff from Hamish. Good to hear. There was NZ design before the web? -kidding. Comparison with Royal Mint: I'm guessing Brown and Liz would be very well advised on design (and much else). Would the council? And I'm guessing that people, young designers and others, would feel a much stronger emotional pull to be involved in designing a coin for UK/2012, pro bono, than one might feel toward a city council undergoing a political overhaul. Designers might well think, if I'm working for free, it should be for family, or charity, something like that. There's that nice romantic egalitarian notion that, in this kind of public forum, any kid can slap up in crayon the genesis of a great idea, and it becomes the next Olympic Rings. But, I don't think people believe in the value of something unless there's somebody authoritatively stamping that on the mark (or, more likely, charismatically hammering it home in a focus group meeting). In other words, you can't win. Interesting stuff from Hamish. Good to hear. There was NZ design before the web? –kidding.
Comparison with Royal Mint: I'm guessing Brown and Liz would be very well advised on design (and much else). Would the council?

And I'm guessing that people, young designers and others, would feel a much stronger emotional pull to be involved in designing a coin for UK/2012, pro bono, than one might feel toward a city council undergoing a political overhaul. Designers might well think, if I'm working for free, it should be for family, or charity, something like that.

There's that nice romantic egalitarian notion that, in this kind of public forum, any kid can slap up in crayon the genesis of a great idea, and it becomes the next Olympic Rings. But, I don't think people believe in the value of something unless there's somebody authoritatively stamping that on the mark (or, more likely, charismatically hammering it home in a focus group meeting). In other words, you can't win.

]]> By: Hamish Keith http://prodesign.co.nz/in-pursuit-of-the-uberlogo/2010/02/23/comment-page-1/#comment-1215 Hamish Keith Tue, 23 Feb 2010 01:17:12 +0000 http://prodesign.co.nz/?p=1273#comment-1215 Anarchy might be just the right theme Anarchy might be just the right theme

]]> By: Michael Barrett http://prodesign.co.nz/in-pursuit-of-the-uberlogo/2010/02/23/comment-page-1/#comment-1213 Michael Barrett Tue, 23 Feb 2010 00:28:26 +0000 http://prodesign.co.nz/?p=1273#comment-1213 Thanks for the reply. I have to come clean - the 'A', an anarchist symbol of some kind, was flogged off Wikipedia. The user has released it into the public domain, so in that respect it's up for grabs if anyone's lacking an entry (http://commons.wikimedia.org/wiki/File:Anarchy-symbol.svg). Other than that, it's nice to hear your graphic design history – as a judge of a public competition though, these credentials should be re-presented. Many people have short memories, not just the yoof... Thanks for the reply. I have to come clean — the 'A', an anarchist symbol of some kind, was flogged off Wikipedia. The user has released it into the public domain, so in that respect it's up for grabs if anyone's lacking an entry (http://commons.wikimedia.org/wiki/File:Anarchy-symbol.svg). Other than that, it's nice to hear your graphic design history – as a judge of a public competition though, these credentials should be re-presented. Many people have short memories, not just the yoof…

]]> By: Hamish Keith http://prodesign.co.nz/in-pursuit-of-the-uberlogo/2010/02/23/comment-page-1/#comment-1211 Hamish Keith Mon, 22 Feb 2010 22:26:25 +0000 http://prodesign.co.nz/?p=1273#comment-1211 Don't disagree with much here. Correction though I did not design the current NZLP logo but I did design the logo and other material in the pioneering 1969 campaign - the country's first modern political campaign - first split screen movie advertising - which Bob Harvey conceived and ran. From 1962 to 1975 I worked as a graphic designer on material as diverse as screen credits and Auckland's first major mall, Pakuranga Town Centre. I designed the graphic themes for events like the First Formula One Grand Prix and Ships Science and the Sea, and a poster kiosk project for the original Auckland Festival. I did the design and typography for a number of books Brown & Keith 'Introduction to New Zealand Painting" among them and I designed and ran the graphic programs for most of the Auckland Gallery exhibitions from 1962 to 1970. You can find an archive of my graphic work at Te Papa. I should not have to present these credentials but in the light of your generation of designers' belief that nobody had been anywhere before them I am obliged to. Open source competitions are not ideal but them as you point of closed tenders competition do not produce any magic certainties either. The Royal Mint competition for new coinage was open and produced , in my view, superb designs. Sign off on that by the way was HRH and Gordon Brown neither well known design professionals. Neither I nor my fellow judges can change the process but you and your colleagues can change the result. I for one hope you will. I should say that the result might be the beginning of the process you say is necessary - certainly when this logo is handed over to the new city post election I for one will be recommending that happens. In the meantime could your profession just squeeze the insult out of the debate and provide a little more creative contribution. Your A by the way will most likely be one of hundreds but there is no reason why a superbly realized one of those could not be where the new brand begins. Don't disagree with much here. Correction though I did not design the current NZLP logo but I did design the logo and other material in the pioneering 1969 campaign — the country's first modern political campaign — first split screen movie advertising — which Bob Harvey conceived and ran. From 1962 to 1975 I worked as a graphic designer on material as diverse as screen credits and Auckland's first major mall, Pakuranga Town Centre. I designed the graphic themes for events like the First Formula One Grand Prix and Ships Science and the Sea, and a poster kiosk project for the original Auckland Festival. I did the design and typography for a number of books Brown & Keith 'Introduction to New Zealand Painting" among them and I designed and ran the graphic programs for most of the Auckland Gallery exhibitions from 1962 to 1970. You can find an archive of my graphic work at Te Papa. I should not have to present these credentials but in the light of your generation of designers' belief that nobody had been anywhere before them I am obliged to. Open source competitions are not ideal but them as you point of closed tenders competition do not produce any magic certainties either. The Royal Mint competition for new coinage was open and produced , in my view, superb designs. Sign off on that by the way was HRH and Gordon Brown neither well known design professionals. Neither I nor my fellow judges can change the process but you and your colleagues can change the result. I for one hope you will. I should say that the result might be the beginning of the process you say is necessary — certainly when this logo is handed over to the new city post election I for one will be recommending that happens. In the meantime could your profession just squeeze the insult out of the debate and provide a little more creative contribution. Your A by the way will most likely be one of hundreds but there is no reason why a superbly realized one of those could not be where the new brand begins.

]]>