Plu­men: Design of the Year

Brit­ish designer Samuel Wilkin­son and product design com­pany Hul­ger, have taken out the Brit Insur­ance Design of the Year 2011. The win­ning product is a redesigned low-energy light bulb, which beat out more than 90 other entries on the way to claim­ing the title.

The judges said of Plu­men, that low-energy light bulbs have never been regarded as a styl­ish product, yet Plu­men "addresses this by cre­at­ing an aes­thetic bulb which works just like any low-energy bulb".

"By bend­ing the glass tubes of a light bulb, Plu­men have designed a product that uses 80% less energy and lasts eight times longer than an incan­des­cent bulb. Com­pared with the stand­ard fluor­es­cent light, Plu­men 001 is a beau­ti­ful light bulb designed to be seen.

"The Plu­men 001 is an ima­gin­at­ively sculp­ted energy sav­ing light bulb, its beau­ti­ful sil­hou­ette and organic form was chosen as the over­all win­ner from the seven cat­egory win­ners as the Brit Insur­ance Design of the Year."

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