Tag Archives: Ideo

In our second pro­file on a vis­it­ing Bet­ter by Design CEO Sum­mit speaker, US-based Frank Nel­son talks to Ingrid Fetell, "Human Factors Spe­cial­ist" at IDEO in New York. Ingrid Fetell views the world through an unusual lens, try­ing to under­stand the dif­fer­ent factors that affect the way in which people inter­act with the objects – and spaces – around them. She’s [...]