Tee­ing Off

The online T-shirt mar­ket is a pretty com­pet­it­ive place, so it pays to have a point of dif­fer­ence. Stephen Richard­son, one­time con­trib­utor to last year's ProDesign/Hallensteins T-shirt ini­ti­at­ive, seems to be carving him­self an online niche.

Parinto website screenshot.

Par­into web­site screenshot.

Richard­son (or Richard… son) has launched a new online pro­ject called Par­into. What sets Par­into aside from the rest seems to be Richardson's abil­ity to tempt some well-known national and inter­na­tional names from the worlds of art and design into his stable, people such as Max Gimb­lett, Madrid-based illus­trator Blanca Gomez, Tank Girl comic legends Alan Mar­tin and Rufus Day­glo, ori­ginal Mem­phis design group mem­ber Nahalie du Pasquier, fash­ion styl­ist and blog­ger Adam Bryce and local favour­ites Cut Col­lect­ive. Richard­son says that the web­site is more than a place to buy T-shirts, it's a "des­tin­a­tion where devotees can keep up with their favour­ite con­trib­ut­ors through the news blog and links to contributor's sites". Expect a con­stantly evolving roster of designs.

ProDesign

One of Max Gimblett's designs for Parinto.

Pin­wheel by Max Gimblett.

Hatman by Blanca Gómez.

Hat­man by Blanca Gómez.

Parinto T-shirts.

Par­into T-shirts.

TANK GIRL limited edition.

TANK GIRL lim­ited edition.

Design Two by Nathalie du Pasquier.

Design Two by Nath­alie du Pasquier.

Robin & Tui by Flox (Cut Collective).

Robin & Tui by Flox (Cut Collective).

Parinto website screenshot.

Par­into web­site screenshot.

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One Comment

  1. Posted 2 October 2010 at 09:02 | Permalink

    Love this new store, espe­cially the fam­ous three beers t by richard­son himself.

One Trackback

  1. […] This post was men­tioned on Twit­ter by Michael Bar­rett. Michael Bar­rett said: Latest at ProDesign: Tee­ing Off http://tinyurl.com/3xj7l6o […]

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